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Top 10 Email Marketing Strategy in 2023

4.6 billion users!
That is the estimated number of email users worldwide by the year 2025! And this figure will keep rising as per the ongoing trend. With a large number of businesses and customers now going online, Emails are the preferred medium of contact between brands and customers. 

To stay at the forefront of your industry, you need to use every weapon in your arsenal. And Emails are one such underappreciated resource. When used effectively, they can help establish a starting point of contact with users who can be converted into customers. 

10 Best Email Marketing Strategies: Up your game in 2023

1.  Build Your Email List.
2. Mobile-Friendly Emails.
3. Re-searched Emails.
4. Personalized Emails.
5. Automated & Scheduled Emails.
6. Add Value.
7. Subject Line.
8. Call to Action.
9. A/B Testing
10.The Right Time to Send Emails.

If you are new to Email Marketing, then follow these tips to stay abreast of the current trends, which will not only help you navigate the end of 2022 but will also keep you going in 2023.

We have been recognized as one of the top California Digital Marketing Agencies by DesignRush”

1.Build Your Email List.

In most sales over the internet, the initiative lies with the customer. With a correct and effective email marketing strategy, you can take the initiative into your own hands and make the customers come to you.

Build a list of customers who are interested in your brand and foster that relationship by providing them with quality inputs about your brand. Emails are considered the most reliable source of communication online, and you can use them to cement your brand identity in the minds of your prospective customers.

Always keep your list updated, filter out inactive subscribers, and employ methods to better connect with prospective customers.

2.Mobile-Friendly Emails.

In most sales over the internet, the initiative lies with the customer. With a correct and effective email marketing strategy, you can take the initiative into your own hands and make the customers come to you.

Build a list of customers who are interested in your brand and foster that relationship by providing them with quality inputs about your brand. Emails are considered the most reliable source of communication online, and you can use them to cement your brand identity in the minds of your prospective customers.

Always keep your list updated, filter out inactive subscribers, and employ methods to better connect with prospective customers.

3.Re-searched Emails.

Half the journey to any successful campaign is the research that is put into it. The more research that your marketing campaign is backed with, the higher its rate of success and the higher the resultant conversion. Design your emails with your customers in mind at all times. Your emails should not be a shot in the dark to anyone and everyone hoping for a lucky hit. It should instead be targeted with surgical precision.

 
What types of customers do you have? Can they be segmented into different categories? How do these different people see your brand? What does each of them seek from your brand? How best can you provide each of these very different categories of customer value and derive value from them for your brand?


Keeping these questions in mind while designing your email campaign will surely provide your customers with a richer experience with your brand.

4.Personalized Emails.

Example : 

Hi, Hanna!

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1. Learn Product Plan best practices in our Getting Started Guide.
2. Import Your Initiatives from Jira or Your Favorite development tool.
3. Check out our Sample Roadmaps for Inspiration.

 

On the same note, while it is essential that you categorize your audience into various segments, you should NEVER make the mistake of treating each and every one in the same segment as the same person.


Always try to personalize emails that are sent to your audience if you want them to be your potential customers. People are known to avoid emails and not interact with them if they sound impersonal and robotic. 

Instead, a personalized email that makes the person feel involved in a one-on-one conversation does wonder for your email engagement.

5.Automated & Scheduled Emails.

With a small audience, you can have someone managing the emails, but as your audience and subscribers grow (which was the intended purpose), you need to automate certain aspects of your Email Campaign.

These are the emails that can make the experience more convenient for your customers like

  • Welcome emails
  • Anniversary emails
  • Cart abandonment emails
  • Order Confirmation email

These emails not only make their interaction with your brand/or website more engaging, but a small nudge from your end can boost the number of sales that you are making.


Scheduling emails in advance also helps make the journey smoother for both your email campaign as well as prevent any lapses due to human forgetfulness.

 
Make sure that these emails are sent out at the time when your audience is most likely to read and engage with them. These metrics can be obtained from your website’s analytics to see when the traffic peaks or by finding out when your competitors send out their emails (Research your competitor’s research). You can also conduct a poll to refine this approach further.

6.Add Value.

There’s always a time and place to sell things.

 
Your emails cannot always ask people to get your service or buy your product. To build a good reputation with your audience, you need to provide them with something that can add value to their life (maybe something that can make their life easier?). 

Depending upon your brand, it can be something related to your offerings or can be something totally different. This builds a favorable opinion in the minds of the audience towards you, and they are more likely to engage with your brand due to it. This favorable opinion also promotes word of mouth regarding your brand.

7.Subject Line.

The Subject of your email is probably the most crucial and critical factor which you need to optimize to ensure that your Emails are actually being read. It is the deciding factor that tips the balance as to whether the user will even open the email or straight up delete it. As such it should convey the essence of your message while also grabbing the reader’s attention.

 
Click-baity but pertaining to the reader.

8. CAll to Action.

CTA is a crucial component of your emails. Your consumer must know what to do with your email; they can click through, delete it, or, in the worst case, unsubscribe from your mailing list. Emails, however, require a response.

Thus, it becomes crucial to emphasize a call to action in every email. Your emails should include a clear call to action, and it should be extremely clear what you want the reader to do. 

Shop now, receive 50% off, and apply now are among the most popular and effective CTAs, but the CTA can vary based on the goals you have for a given email. Use a call to action like “visit our site” if a reader is new to your website.

9.A/B Testing

Without split testing, never send emails. Make sure the desired email version functions before sending it. A/B testing tools are offered by some email marketing services or platforms, such as Mailmunch so that users can test the emails and landing sites before choosing the final version.

Additionally, think about the data collection methods you may use to test campaign features and learn how to improve future efforts by noting what works and what doesn’t.

Testing different email components frequently involve A/B testing. Run experiments to determine the best subject lines, calls to action, and content for interacting with your audience.

10.The Right Time to Send Emails.

What is the one mistake that novices make in email marketing campaigns? It is indefinitely the timing of the emails that one sends. What use is an email sent in the middle of the night to a sleeping customer? The timeframes should be your primary concern.

To increase the rate of emails being opened and clicked on, carefully consider the optimal time to send them. As soon as you reach a customer at the perfect time, their loyalty to your business grows.

So, keep in mind these ten essential pointers while starting off your email marketing campaign if you wish to tread into the uncharted waters of business growth. Now get started on your email marketing campaigns and engage your audience, foster relationships with them, adapt your content to their needs, and include conversion-oriented aspects.