Unlock the Power of Amazon EBC Brand Stories: Tips, Examples, and Best Practices

Amazon EBC

If you’re a brand owner selling on Amazon, you’ve probably heard of Amazon Enhanced Brand Content (EBC), a feature that allows you to create visually rich product descriptions that showcase your brand and products. EBC can help increase customer engagement, improve conversion rates, and differentiate your products from competitors. But have you heard of EBC Brand Stories? This advanced feature takes EBC to the next level by allowing you to tell your brand’s story in a more immersive and interactive way. In this blog post, we’ll explore everything you need to know about EBC Brand Stories, including tips, examples, and best practices for creating compelling and effective content that resonates with your customers.


What are Amazon EBC Brand stories?

EBC (Enhanced Brand Content) Brand stories are a newer feature on Amazon that allows brands to create a custom landing page for their products. These pages can include a mix of text, images, videos, and other multimedia elements to tell a more compelling story about the brand and its products.

Like A+ content, EBC Brand stories are only available to sellers who have been approved for the Amazon Brand Registry. However, they offer a more comprehensive and immersive experience for customers, allowing brands to showcase their products and tell their brand story in a more engaging way.


Why are Amazon EBC Brand stories important?

EBC Brand stories are important for several reasons. Firstly, they provide a more engaging and immersive experience for customers, which can help to build brand loyalty and increase sales over time. By telling a compelling brand story, brands can create an emotional connection with customers that goes beyond the product itself.

Secondly, EBC Brand stories can help to differentiate a brand from its competitors. By creating a unique and visually appealing landing page, brands can stand out from other sellers and establish themselves as leaders in their market.

Finally, EBC Brand stories are an important part of building a strong brand identity on Amazon. By creating a consistent and high-quality landing page, brands can establish themselves as trusted and reputable sellers on the platform.

Amazon Premium A+ content and EBC Brand stories are important tools for brands looking to establish themselves on the Amazon platform. By providing more information, improving customer engagement, and building brand identity, these features can help to increase sales and build long-term success for brands on Amazon.


How to create EBC Brand stories on Amazon

Creating an EBC (Enhanced Brand Content) Brand Story on Amazon is a relatively straightforward process. Here are the general steps:

  • Log in to your Amazon Seller Central account.
  • Navigate to the “Advertising” tab and select “Enhanced Brand Content” from the dropdown menu.
  • Choose the product listing for which you want to create EBC Brand Story.
  • Select a template for your EBC Brand Story.
  • Choose images, videos, and text that best represent your brand and product.
  • Upload your content into the template and preview the final result.
  • Once you are satisfied with your EBC Brand Story, submit it for Amazon’s review.
  • Amazon will review your submission and either approve or reject it based on their guidelines.
  • If your EBC Brand Story is approved, it will appear on your product listing page.

It’s important to note that there are specific guidelines and requirements for EBC Brand Stories on Amazon, including image and text requirements, as well as restrictions on promotional content and the use of certain symbols or words. Be sure to familiarize yourself with these guidelines before creating your EBC Brand Story to avoid having your submission rejected. Additionally, it’s always a good idea to test and optimize your Amazon Brand Story to see what works best for your product and target audience.


In conclusion, creating an EBC Brand Story on Amazon can be an effective way to enhance your brand’s presence and drive sales on the platform. However, it can be challenging to create a compelling and effective EBC Brand Story that meets Amazon’s guidelines and resonates with your target audience. That’s where Sellryt, an Amazon authorized service provider, can help. Sellryt offers a range of services, including EBC Brand Story creation, to help sellers optimize their listings and increase sales on Amazon. With their expertise and experience, Sellryt can help you create a high-quality EBC Brand Story that stands out from the competition and drives more sales. Don’t hesitate to book a consultation with Sellryt experts to take your Amazon selling to the next level.

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