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Take The User Experience To The Next Level with Interactive Ads On Amazon

In this day and age, shoppers are engaging through multiple devices like smartphones, tablets, computers, smart speakers, TVs, and more. This creates the perfect opportunity for brands to display their advertisement through a variety of devices.

As a brand, you shall be open to engaging with potential customers wherever they are spending the most time. According to eMarketer, 76% of homes in the US have a connected TV, and Fire TV has more than 50 million users worldwide. The growth in the usage of Fire TV, smart speakers, and other modern devices mean that consumers are investing more time than ever in engaging with such devices.

To leverage the growing usage of such smart devices, Amazon has introduced interactive ads to help brands attract buyers and influence sales. 

Simplify Shopping Experiences with Interactive Audio Ads

Interactive Audio Ads on Amazon make the brand’s engagement with shoppers much easier. For instance, if you hear an audio ad while listening to Amazon music on an Alexa-enabled system then you can simply use voice commands like “Remind Me” or “Add to Cart” and respond to the ad.

Furthermore, a CTA command like “Send Me More Information” can receive an email containing the product details. This way of frictionless interaction is convenient and saves time.

This is simple for advertisers, as we can offer an easy process for campaign setup and assist creative production.

Interactive Audio Ads can help you:

  • Reach users during screen-free moments: The Audio ads can be 10 to 30 seconds in length and are periodically played during breaks between soundtracks, spreading your brand message to consumers even if they aren’t actively watching the screen.
  • Access quality inventory: You can go beyond the usual radio ads and share your brand story on Amazon’s music platform. Unlike typical radio, listening takes place at home and peaks during weekends.

Create an Uninterrupted Streaming Experience for Users with Interactive Video Ads

Interactive Video Ads possess an 18% higher engagement and CTR than the existing Amazon sponsored video ads.

Today, customers discover brands through creative means that don’t disrupt their streaming experience. The addition of interactive abilities to video ads can offer a lean-in experience to the viewers, enabling them to act as opposed to simply watching the clip. Interactive Ads invite users to engage with your brand through remote or voice commands, transforming a passive streaming experience into an involving one.  

Commands like “Add to List,” “Add to Cart,” or “Buy Now” can be executed directly within the streaming service in Fire TV and IMDb TV app. There has been the inclusion of “Send Me More Info,” which allows users to receive product details via email or by scanning the QR code presented on the screen.

Endnote

Upgrading to the latest Amazon PPC management methods is essential for growth and sustenance. Interactive Audio and Video ads are an innovative approach to advertising that includes minimal interruptions and more engagement.

If you ever need assistance with advertising on Amazon through Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, or any other support with your seller account, you can consult us. At Sellryt, an Amazon Advertising Partner, we would be happy to help.

To experience what we have to offer, book a 30-day free trial today!

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