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Seller Guide: Amazon PPC Strategies and Marketing Ideas for 2022

Amazon currently is the largest eCommerce platform, and its enormity proves to be highly beneficial for brands as the demand for all kinds of products is evergreen. But a high demand alone isn’t enough to rapidly sell out the stock; your products need to reach potential buyers first. Higher visibility can lead to better ROI …

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A 101 Guide to Fixing Low-Impression, Low-Click Keywords In Amazon PPC

PPC management on Amazon may seem like a child’s play, but it isn’t. When a campaign is not executed correctly, it can lead to a negative ROI, wasting the money you invested. A prime example of that can be seen in the frustrating cycle where a low number of impressions and low-click keywords generate poor …

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8 Ideas to Attract Last-Minute Holiday Shoppers on Amazon

Holiday shoppers on Amazon can be divided into 4 basic categories: shoppers who plan their purchases early, shoppers who shop steadily, shoppers who wait for Black Friday and Cyber Monday, and shoppers who procrastinate till the last minute. Well, now that the early birds have gotten their pick, steady ones are wrapping up, and the Black …

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Amazon Sponsored Display Launches Custom Product Image Creative

Visuals are incredibly vital in the advertising space. Did you know that, on average, people remember only 20% of what they read and 10% of what they hear compared to 80% of what they see. Amazon Sponsored Display has launched an option to use custom product images in your campaign. You can now choose between …

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8 Effective Amazon PPC Bid Strategies for Black Friday

November marks the arrival of winter, and Black Friday continues to hold a strong position in terms of sales. Thus, it is essential to plan and execute effective sales strategies during this period to have an edge over others in profit-making. Amazon PPC Strategies are, therefore, important for sellers to earn big bucks! There are …

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6 Latest Tips to Improve Amazon Sales on Black Friday and Cyber Monday

With the festive season around the corner, sellers worldwide are prepping their businesses to generate the optimum sales figures for Black Friday and Cyber Monday holiday sales. Customers have been increasingly doing more of their shopping at small and medium-sized businesses (SMBs) in the past few years. In 2020, independent SMBs selling on Amazon increased …

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6 Amazon PPC Strategies You Can Use To Boost Sales This Festive Season

The fourth quarter from October to December is a wild and buzzing period for any retail business. In the e-commerce sphere, the competition is fierce at this festive time, and online sellers are on the hunt to leverage all kinds of Amazon PPC services they can to get their message across.  Amazon has a vast …

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5 Amazon Product Title Optimization Tips to Increase PPC Clickthrough

When customers search for a product on Amazon, the first thing they notice is a heading that appears at the top of each product page. This is known as the product title. It describes the product to help shoppers figure out if that product is right for them. The product title plays a significant role …

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The significance of Indexation for Successful Amazon PPC Campaign

Indexation is the process of Amazon’s algorithm for understanding what exactly your product is and which searches to display your product ads and listings on. Ensuring your listings are properly indexed for the highest traffic and most relevant keywords is essential for both Amazon PPC optimization and organic performance on Amazon.  Despite what some sellers …

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Enhance Your Visibility and Sales with Amazon Sponsored Products Ads

While registering as a seller and setting up an Amazon store is a simple process, gaining the desired exposure takes time. With many sellers competing to sell similar products, it’s quite tough to gain the right exposure necessary to generate sales. Your best bet to sell your product on Amazon as fast as possible is, …

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