As Amazon continues to dominate the eCommerce industry, it’s crucial for brands to establish a presence on the platform. With millions of sellers and products, it can be challenging for brands to differentiate themselves and protect their intellectual property. Amazon Brand Registry is a program designed to help brands protect their intellectual property and create a better customer experience on Amazon. One of the most recent additions to the Amazon Brand Registry program is the Impact dashboard.
According to Amazon, brands enrolled in the Brand Registry program have access to tools that help them proactively identify and remove infringing listings, resulting in a 99.9% reduction in suspected infringements.
What is the Amazon Brand Registry Impact dashboard?
The Amazon Brand Registry Impact dashboard is a tool that provides brands with insights into how their products are performing on Amazon and how their brand is perceived by customers. The dashboard helps brands make informed decisions about their product listings and marketing strategies by providing data and insights related to brand health, performance, and protection.
The Brand Health section of the Impact dashboard provides data on how customers perceive the brand, including metrics such as customer sentiment, search term popularity, and customer reviews. By monitoring these metrics, brands can optimize their product listings and marketing strategies to better meet customer needs and preferences.
The Brand Performance section of the Impact dashboard provides data on how the brand’s products are performing on Amazon, including metrics such as sales, revenue, and traffic. By analyzing this data, brands can identify areas for improvement and make data-driven decisions about their product listings and marketing strategies.
The Brand Protection section of the Impact dashboard provides data on how well the brand’s intellectual property is being protected on Amazon, including metrics such as listing hijacks and counterfeit reports. By monitoring for listing hijacks and counterfeit reports, brands can take action to remove infringing listings and maintain control over their brand identity.
How to access the Amazon Brand Registry Impact dashboard:
To access the Amazon Brand Registry Impact dashboard, brands must first register for the Amazon Brand Registry program. Once registered, brands can log in to their Brand Registry account and access the Impact dashboard through the main navigation menu.
If you’re a brand looking to establish a presence on Amazon and protect your intellectual property, the Amazon Brand Registry program and Impact dashboard can help. By using these tools to optimize your product listings and marketing strategies, you can improve your performance on Amazon and protect your brand from counterfeits and infringement.