60 key features of an ideal business website for 2023

60 Key Features of an Ideal Business Website

Like any other marketing plan, a strong business website must be well-managed and based on a defined strategy. The internet promotion of your company revolves around your website.

A professional website must represent the online presence of your company.

Top Most Important Features of a Well-Constructed Website

Home Page Features
Website Footer Features
Other Inner Pages
Blog Features
Technical Features
Content and Design Features
SEO Features

In today’s world of speedy technology, one can’t really lose customers to not having the speed to respond to their queries. Because of this, your website should be a valuable tool for fostering long-term relationships with clients in addition to serving as a platform for business promotion.

You’d obviously want to produce the best user experience possible when learning how to design a website. To achieve this, check each section of your website individually to make sure you have these essential components.

You work on creating your ideal website for days, weeks, or even months. You employ a portion of your company’s budget to develop this outstanding user experience in the hopes that it will result in happier customers and more clients or visitors.

Nothing should be left behind while building a website or redesigning an existing one. This is why we are here with a comprehensive list of all the things you must have on your professional business website.

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Home Page Features

1. Domain

The website’s URL that is found in the navigation bar is called a Domain name.
This is the address where people can find you or where they are sent when they use a search engine to find your website.
Creating a domain name is one of the initial steps in building a website, and without one, your site will not be functional.
A little imagination may be needed to choose a name that is similar to your company’s name if you are unable to discover a domain name that is already taken.
A pro tip is to ensure your domain name is short and easy to remember.

2. Search Bar

A search bar on your homepage and all other pages of your website enable users to customize their time spent there.
It lends help to the visitors of your website who already know what they want and merely require assistance in finding that page.

3. Company Name

In order to reassure visitors that they have found the website they were looking for, your company name should be prominently displayed somewhere on the homepage.
It is a rather obvious understanding, isn’t it? Yet, people are careless and misplace the name, which gets lost on the homepage.
Users shouldn’t need to scroll to see your business name.

4. Logo

Small, simple graphics called logos help people remember your business by building a mental association between your brand and the image.
Unlike words, your company’s logo makes it much simpler to be recognized.
Logos should be prominently displayed on the homepage, preferably high up on the top.

5. Tagline

A tagline is a succinct statement that expresses a company’s main goal and purpose.
It aids in promoting a company’s brand to the general audience.
Ideal and best taglines are memorable and simple to recall.

6. Contact Details

Sometimes developers forget to add contact information on their business website. This is not something you would want to miss!
Include all of your contacts’ phone numbers along with a call-option link.
Include official email addresses for offering space to receive written queries.

7. Contact Form

As an alternative, you can make available an option of Contact Form as a useful technique to make users aware of your business.
A message box is included on contact forms so that users can express their issues while also providing information about themselves.

8. Description

This is particularly helpful for smaller businesses whose work is more difficult to comprehend.
For new visitors, a brief description of who you are and what you do will instantly help them familiarize their stance on your website.

9. Breadcrumb Navigation

Breadcrumbs are essentially navigational aids that not only show site visitors where they are on the page but also assist Google in understanding the layout of your website.
Additionally, Google may employ breadcrumbs in actual search results to elevate your results to the top of its search results pages.
They also aid in reducing bounce rates, because they aid in directing visitors to their intended destinations by letting them know where they are and how to get there.

10. Call To Action Hook

It’s a persuasive request made to visitors to your website, pleading with them to do some form of action that would lead to future interaction. Frequently, it is accompanied by some kind of reward.
Creating a login id, booking a session, registering for the mailing list, etc., are some examples of CTAs or calls to action.

11. Internal Links

There are numerous unique pages on your website. Your visitors must be able to navigate past the landing page if they are to truly learn everything they require to understand your business.
Internal links are useful in this situation as they help in directing website visitors to different pages and content within your own website.

12. Client Reviews

Displaying reviews and testimonials on your website is a wonderful method to prolong the staying time of the visitors on the website.
It gives an opportunity to the viewers to know well about how your services or products have had an impact on other people’s or businesses’ growth curves.
Alternatively, request administrative access to your firm profile and ask users to submit customer reviews if you don’t have enough information.

13. Visuals

To give your website visitors an instant visual experience, your website needs to have a body picture or some form of header image.
Due to their ease of processing compared to dense amounts of text, images aid with the attention retention of the viewers.
Slideshows, images, videos, and even ads for your new/related services or a graphic created especially for your website can be included in these visuals.

14. Product/Service Portfolio

Asset lists for businesses are referred to as portfolios.
The phrase refers, for instance, to the machinery and equipment of a startup.
Contrarily, a company’s physical item list is connected to its product portfolio.
It is connected to the goods they have positioned in their preferred market.

15. Newsletter Subscription Sign-Up

Although you can put a newsletter sign-up form anywhere on your website, the home page is where you should ideally start.
Many organization’s choose to use a pop-up that offers incentives, such as discounts, in exchange for visitors’ email addresses in order to sign up for the newsletter.
As users approach the X button to close the window, newsletters can be configured to appear, urging or calling them to take action.

Website Footer Features

16. Live Chat Tool

This feature is quite popular today among all business websites.
If you are using a live chat service, make sure users are asked to start a conversation after spending a specific amount of time on the homepage or another internal link.
It offers the essential space for visitors to resolve their queries in real-time and an opportunity for you to showcase your efficiency in providing stellar customer service.

17. Social Media Links

One cannot possibly overestimate the effectiveness of social media marketing.
Include social media buttons on the homepage or in the footer of every page to encourage people to visit your Twitter, LinkedIn, Instagram, Reddit, Pinterest, and Facebook sites, or whichever is relevant to your business.

18. Common Tabs and Options

A hyperlinked list of the locations where visitors frequently want to navigate should be located at the very bottom of your homepage and each page.
The company’s “about” page, blog, press releases, FAQs, and other site-specific links important to your users’ experience are a few examples of these site locations.

19. Business Operating Hours

Your website will receive more traffic if you just list your hours of operation.
You must let them know when your business is open, unless it is a 24/7 operation.

Other Inner Pages

20. About Page

Visitors can find out more about your company by visiting your about page.
Although many of these components may be found on the site, you could prefer a more dedicated page for users to provide information in a hassle-free manner to visitors who want to know more about the company.
A corporation can use brand storytelling in this situation to great effect.

21. Privacy Policy

The privacy statement outlines the policies and practices adopted by your business with regard to visitor data collection.
You should be upfront about how, when, and why you gather, keep, and use visitor data.
It is something you cannot afford to miss out on while designing your business website.

22. CAPTCHA Verification

Sometimes malicious software or bots can cause an exponential rise in the number of requests to your website, causing it to crash.
A CAPTCHA guards your website against potential attacks by creating tests that only humans can pass to safeguard it from bots.

23. Business Map

Users can find your office or business location by using a map and an address.
This makes it clearer to them where to look for you.
Users may also be able to do a search to identify the nearest location at a larger corporation with many shops.
Meanwhile, smaller businesses only need to list their one or two addresses.

24. Dedicated FAQ Section/Page

This is an acronym for “Frequently Asked Questions” and aids users in finding solutions to the most frequent queries in a single location.
Not only does it make things simpler for visitors, but it can also help you save time and money by not having to respond to every inquiry that comes to your company.

25. Careers Page

The purpose of a careers option on the website is to attract competent professionals by showcasing who works for your business, the areas of interest, and sometimes even potential coworkers should they decide to apply.
It is essentially to let the viewers know what the perks of working with your organization are.

26. Employee Team Page

Employee pages are frequently organised according to who does what, i.e., who works in marketing, sales, research, etc.
These pages provide team or employee headshots along with their names and positions.
Depending on your organization’s structure and the teams you have, teams will vary.

27. Product/Service Features Page

If your business provides software as a service, aka SaaS, you should probably include a features page to demonstrate to visitors how you differ from your rivals.
It basically refers to the services and values that a website offers its visitors. Features are what a user sees as choices and advantages on a website or while using the internet.

28. Blog Page

The blog part of your website is usually its most active page.
Here, you can present interesting information about your company’s products, services, and recent news.
The blog page has yet another set of prominent features that you must include, which will be described later in this blog.

29. Employee Bios

In terms of their hobbies, backgrounds, experiences, and ways of thinking, your team’s bios demonstrate the diversity of your organisation.
Each employee has the opportunity to leave their own unique impression on visitors to your website by including brief bios.
This might even help in attracting new employees for your company.

30. Employee Video Testimonials

SERP rankings are enhanced by video components as well. Many businesses may feature an interview with a genuine employee in a video that is part of their team or careers page.
For times when your business is hiring heavily, this makes excellent marketing material.

31. Case Studies

Visitors can learn from case studies how previous users of your product or service have profited from it.
Case studies are objective and provide the facts to support their assertions.
To assist turn visitors to your company website into qualified leads, you must know how to draft the right case studies the right way.

32. Knowledge Bank

As soon as someone puts forward a relevant question, others can start to respond with their own insights, so launching a true exchange of knowledge is a good idea!
Similar to how you arranged your blog, group your forum’s queries and answers topic-wise, for ease and presentation.
Pro tip: Make these queries searchable, for extended functionality.

33. Infographics

Infographics condense a complex idea into a simple illustration.
Provide infographics through the knowledge base if your business has any that explain data or processes.

34. Guides and Docs

Customers gain from the documentation of each company’s established procedures and guidelines.
Consider producing documentation for your clients and making it accessible in your knowledge base.

35. Multi-Disciplinary Integration Information

The compatibility of a certain product, service or tool with other applications is a common concern among users.
By mentioning the names of well-known products on the features page, integrations are a great method to respond to these inquiries early on and drive more traffic to your website.

Blog Features

36. Quality Content

Like any marketing product, your website must draw visitors in, keep them there longer, and more preferably, if possible, compel them to take action.
You must offer high-caliber informative content material that adds value, in order to accomplish this.
Anything that can attract the attention of your visitors can be used for this, including typography, text, images, and video.

37. Well-Organized Structure

There are numerous methods to structure blogs, but organiszed is key.
Readers and visitors should be able to easily navigate your blog as well as your site and find the content that most closely relates to their interests.

38. Blog Search Tool

Having discussed the importance of having a search bar on every page, it is crucial to lay emphasis on having one on your blog page as well.
It is likely most important because readers may find articles by simply entering relevant search terms.

39. Sidebar Tool

You should also include a sidebar to help visitors walk through the most recent posts on your blog page since it is where they may learn detailed insights about your business.
This seemingly insignificant feature serves as a useful addition to your blog page, so we recommend taking advantage of this one!

40. Author Information Pages

Sometimes readers are interested in learning more about the authors who write blog pieces.
You can direct readers to an employee’s bio by including a link in their blog byline.
As a result, readers become more accustomed to certain authors, who may then tempt them to read more of their work.
For writers with relevant experience, they can also help create credibility. Your website must empower the maximum number of people!

41. Comments Feature

An ideal blog page should have a comments section where you may engage with your readers.
Your readers’ inquiries can be a fantastic source of knowledge and fresh concepts, so ensure incorporating this within your website.

42. Blog Internal Links

It’s possible that a visitor who finds your blog interesting will also find another blog using related technologies interesting.
Take advantage of the opportunity to incorporate a bar or list of suggested content material that can keep visitors on your site longer.

43. Social Media Share Feature

It’s crucial that readers have the option to share the content on social media through your blog website.
So, you want to provide opportunities for readers to share blog content on as many social media networks as you can!

44. Blog FAQs

These pages assist the users in quickly locating responses to previously requested questions.
Visitors will feel more independent as a result, and your team will spend less time having to repeat itself in response to their inquiries.

Technical Features

45. Content Management System

A content management system (CMS) aids in the organisation and preservation of all the content on your website.
Even after an associated event or holiday, you can still remove a post, but you can save it in the CMS in case you need it again in the future.

46. Website Analytics Tools

You may learn more about your site’s visitors and their usage patterns with the aid of analytics tools.
This kind of knowledge is very useful when evaluating the performance of specific pages or pieces of content in order to alter ineffective tactics.

47. SEO Tools

You can use SEO software tools, like Index Checker and Scribbles, to name a few, to assist you in writing content in a way that will draw in the most readers.
Utilizing the search terms that other people are using to find your website can be done with the use of keyword optimization.

48. Website Hosting

Websites need hosts in order to function, much like a domain name.
If you’re using a website builder, you presumably already have a host for your website, so you won’t need to bother about obtaining one on the outside.

49. Meta Descriptions

Your website should give you the option to add or edit the title and meta description of the content on the back end.
This is helpful for increasing SEO since adding specific words to the meta description will cause your site to show up in specific searches.

50. Fast Loading

In order to encourage visitors to stay longer, your website’s upload speed is crucial.
Visitors will go elsewhere if it takes too long for the page to load. So, do ensure that the code is optimized such that the website loads quickly enough.
Content is promptly provided to visitors when browser cache is used. The process of retrieving your material from your web server may take longer if it is not already cached in the browser.

51. Cross-Browser Compatibility

Various browsers are used by people to browse the internet. Ensuring that your website supports the most used browsers is of utmost importance.
By doing this, it will be viewed consistently across all browsers, and you can retain visitors to your website.

52. Schema

Schema provides data markup to make your website’s content easier for search engines to interpret and index than other websites without schemas.
You must have come across rich snippets, which are another markup content. However, schema markup has additional benefits that can significantly boost your SEO.

53. Google Webmaster Tools

You can learn important things about your website by including Google Webmaster Tools (GWT).
It enables you to learn how Google perceives your website and assists in locating problems.

Content and Design Features

54. High Readability

Using relevant topics, easy to understand language, and a clean font are the top few things to consider when designing or putting your content out there.
People want to read only a short exhaustive paragraph; try wrapping up your content in bullet points for further ease.

55. Mobile Responsiveness

Most people today use their mobile phones and tablets to surf the internet.
So, it is imperative that your website is well-optimized for mobile and tabs as well as responds well, in the sense that it loads fast and keeps the visitors retained on your site.

56. Color and Design Scheme

The design and feel of your website can be enhanced by the use of contrasting colors.
The various components of the website must be easy on the eyes as well as simple to discern.

57. Proofread the Content

The content must be free of grammatical errors and typos; it is best advised to use a spell checker or similar tool for resolving the syntax and spelling errors.
It will directly affect the online reputation of your website and brand, so extra mindfulness is required here.

SEO Features

58. Automatic Sitemap Creation

Website parts and pages are described by lists of URLs called sitemaps.
They display information about a page’s location on your website, when it was changed, how frequently it is updated, and how important the page is in relation to other pages on your website, similar to maps.
Sitemaps are crucial for SEO because they make it simpler for Google and other search engines to identify the pages on your website.

59. Advanced URL Structure

The string that establishes the reference to a resource—take, let’s, for example, a page on a website—is also known as a Uniform Resource Locator (URL) or the web address.
When ranking your site in an Internet search, web browsers take into account the URLs displayed in the address bar.
These URL Structures must be easy to update, as per the SEO pros.

60. Automatic Website Backup

Fast, dependable loading and backup for your website should be provided by your web hosting company.
In the event of a crash or other emergency, this will guarantee that your website can rapidly be up and running.

You’re All Set to Design Your Website Now!

There are undoubtedly more factors to take into account, but they shouldn’t overwhelm you at this stage of the process. The aforementioned ideas and suggestions ought to get you started on what we hope will become a phenomenal, useful, and prosperous website.

All in all, it all comes down to creating a website that will expose you to as many potential clients as you can, and then making it as simple as you can for those clients to find what they’re looking for–and to get you what you’re looking for: sales and tremendous business growth! All the best!