“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.” – Andrew Hacker
As the downward spiral of traditional outbound marketing channels continues, more modern, digitized versions of them keep cropping up to pick up the slack. As a result, we have options like Paid Advertising (PPC), Search Engine Optimization (SEO), Social Media Advertising, and email marketing gradually shifting the global market towards ECommerce. In these, advertising and marketing your products to the right audience plays a major role in how your brand conversion would play out.
As similar as the terms may sound, there exists a subtle difference between the former and the latter. In layman’s terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels; which is to say, social media advertising is an integral component of social media marketing.
Why Is Paid Social Media Marketing Important?
It is easy to say that investing in social media marketing strategies is smart because it’s efficient. While this might be good enough for people with more personal goals, professional companies require more than just a simple claim before making the decision on whether or not investing in a paid social media campaign is the best option for their online growth. Everyone is looking for the right type of cost-effective solutions to push them ahead of their competition and help them become successful, and the truth is that there are tons of potential advantages to social media services – if planned, coordinated, and implemented well.
Some ways social media marketing can help you out are as follows –
- It helps you understand your customers – their requirements and expectations – better
- It lets you connect with your target audience more effectively
- Your content receives more attention and exposure
- Your brand develops faster
- You have a greater scope of establishing your brand’s credibility
- The rate of customer retention exponentially increases
- Footfalls and high-quality traffic increase
- Growth in conversion rate
- Helps you have a strong social media presence
- Paid social media marketing increases your overall brand profits
Social Media Advertising – The Window to ECommerce Success
According to Statista, an estimate of 3.6 billion people are using social media worldwide currently. Although impressive in its user base strength, it is also true that organic social media reach has declined considerably over the past few years. This has led to more and more companies opting for paid social media ads to support their content.
Paid social media can get your content in the hands (or on the screens) of the right audiences at the right times.
It may be an apparently intimidating move to go from using organic strategies to utilizing paid adverts, so it’s necessary to understand what paid social media advertising is, how to effectively use it, and how your organisation might benefit from its use.
What Is Paid Social Media Advertising?
Paid social media is how you display ads about your product or other sponsored content through social media platforms in lieu of an amount or fees. Social media applications usually have in-built tools for creating, scheduling and posting your ads and can be especially useful for targeting specific audiences based on core demographics like age, location and even interests.
Most major social media platforms offer the ability to manage paid ads while every platform has its own unique benefits and applicability.
Why Should You Use Paid Social Media Advertising?
As we have established earlier, despite having a huge user base, getting your product adverts to reach your target audience organically proves to be really difficult. Paid advertisements, on the other hand, are pushed and promoted on the users’ feed based on their search history, location, age, and other relevant factors. This makes it easier for you to gain traffic and in turn, increases the chances of conversion.
A succinct overview of how paid ads can work wonders for your business is given below!
Paid social media advertising is a wonderful way to boost your brand awareness, especially for small and medium-sized enterprises. If your content shows up on users’ newsfeeds on a regular basis, brand awareness will automatically shoot up.
Most social media platforms offer a pay-per-click model, which means, you pay only when the users engage with your content by clicking on the ad, visiting your webpage, or the likes. When weighed against the benefits reaped from the ads, the cost indeed seems like a small price to pay.
Even when your company already has a significant social media presence from your organic strategy, it is essential to remain engaged with previous or current customers for returns and recurring purchases. Paid social adverts can aid you in re-engaging with your existing customers or followers by promoting your latest developments on their feeds.
With a large number of platforms to choose from, you inevitably have the ability to opt for different types of advertisements. This lets you cater to your audiences creatively according to their preferences and experiment with what works the best.
Success may be an abstract concept, but not with social media! For business/brand owners, it is crucial to gauge how well the ad campaigns are doing. If you are using paid social media ads, it’s easy to measure the number of clicks, reach, and engagement with the in-app statistics section. From there, you can attain an idea about your ROI and the overall success of your ads.
Advertising is a subtle persuasion without taking away the liberty of choice – and that thin line is where the whole balancing act lies. Whether you are a business owner yourself or looking to outsource social media advertising for brands, it will always take effort, creativity and brainstorming to create the perfect social media ad. But say what – the returns are well worth the hassles! However, it is understandable that it is not everyone’s cup of tea; you may lack the time, resources, or even the will to go through this daunting task alone. If this resonates, reach out to us at Sellryt – a trusted Amazon advertising partner that’s set to make selling easier, and get the sailing to be smooth – so to speak!